MySpace Presentation

Prior to the Skype presentation we received from Travis Katz, the person in charge of overseeing international expansion of MySpace, I never knew what a busy site it was. In fact, MySpace is the largest social networking website on all of the Internet, and is the second largest overall website behind yahoo! I, like a almost every other student in the class, has a facebook account as opposed to MySpace. This in itself was why I thought facebook was the real deal and MySpace was just a wannabe. However, MySpace has over 19 times as many monthly page views than facebook. This makes facebook look like the wannabe here.

There are currently 75.5 million registered MySpace members worldwide and a whopping 250,000 new members each and every day. Of the current users, 85-90% of them are actively using their account. On average, the typical MySpace user logs onto their MySpace account 8 times a day. The many features that make up MySpace is surely why they are doing so well. Besides having the ability to be socially connected through the Internet, MySpace is really successful with their music feature. Here a user can be connected to the current trends in music. MySpace has a music player, a messaging forum, and also has a link to upcoming shows in the area. Also, MySpace is able to premier new albums for free a week before the album is on sale in the store.

With all of the success that MySpace is having in the United States, they still strive to expand their network. The main thing they are trying to accomplish now is to tap into international markets. Right now MySpace generates basically none of their revenue outside of the United States. They recently launched their site in the UK and they will be launching their site in Australia come June 1st. Expect to see MySpace begin to launch in other countries as well. I expect to see MySpace become the most heavily trafficked network on the Internet in the next year with all of the international expansion that is taking place now.