Dana VanDen Heuvel Post

In response to Dana's recent weblog, I found it fascinating how much the click-through rate varied for different ad placement frequencies. Never would I think that ad placement frequencies would have anything to do with the amount of clicks that ad would produce. This bit of evidence proves to me that marketers have to look at even the smallest things when trying to market their product effectively. I enjoy hearing about these kinds of things, being a marketing major and all, and I feel that everything I learn will truly help me in the future.